SPECIALISTS OF THIS EDITION
National and International Advertising References
SPECIALISTS OF THIS EDITION
With a background in journalism, the carioca Ary Nogueira built his name working in the advertising field. Today, as a partner and head of the creative direction of Ghana, an independent agency born in 2019 that leverages black talent, he adds campaigns that impact beyond the target audience.
Partner and Creative Director
With 20 years of experience in content, influencer marketing and branded content, Crocas worked for six years at Instagram and Facebook for Latin America, where he was responsible for the relationship with artists and publishers. Today, he is the CEO of Porta dos Fundos.
CEO and founder of the culture management agency Nhaí!. Singer, songwriter and businesswoman. Nominated twice for the Latin Grammy in the category of best contemporary album in Portuguese.
Entrepreneur, communicator and author of the book The Economy of Influence. CEO of MField since 2017, graduated in Advertising with a postgraduate degree in Digital Marketing. Manager of successful projects, connecting brands and talents, with national and international cases.
Specialist in innovation and generation Z, in 2020, he founded Nice House Br, the precursor of content houses in Brazil when TikTok began to conquer the crowds, with auditions that received more than 30 thousand entries from young people who dreamed of living as content creators .
With more than 25 years of experience in the Audiovisual and Broadcasting & Television segments, always balancing her career as an executive and entrepreneur. Since 2019 she has held the position of Executive Director of BAND PAY TV.
Responsible for campaigns for brands such as Facebook, Instagram, WhatsApp and Messenger. Prior to joining Meta, he worked at agencies such as DDB, VMLY & R, and 360i in NY; Leo Burnett Chicago; Ogilvy and Africa São Paulo; McCann Portugal, among others. Seidl has won over 20 Lions at Cannes. He was named one of the world's most awarded creatives two years in a row by the Gunn Report and best creative director in the US by El Ojo de IberoAmerica.
Director Global Creative Development
Leonardo Moura has been formatting and researching content for brands in the Brazilian market for over 10 years. He holds a master's degree in Social Communication from Faculdade Cásper Líbero. He serves as Senior Manager of Market Intelligence and Planning at Globo. In his career, he has led over 200 projects built in partnership with over 170 advertisers and agencies. He is the author of Branded Content-The Fundamentals and Practice of Branded Content (Summus Editorial, 2022) and How to Write on the Web-Manual of Content and Writing for the Internet (Record, 2002).
Branded Content Specialist